{"id":8733,"date":"2018-05-17T00:01:19","date_gmt":"2018-05-16T23:01:19","guid":{"rendered":"https:\/\/www.gfhlive.tv\/freshfire\/?p=8733"},"modified":"2018-05-12T18:47:53","modified_gmt":"2018-05-12T17:47:53","slug":"requirement","status":"publish","type":"post","link":"https:\/\/gfhlive.tv\/freshfire\/2018\/05\/17\/requirement\/","title":{"rendered":"Requirement"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-8733-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.gfhlive.tv\/freshfire\/wp-content\/uploads\/2018\/05\/May-17.mp3?_=1\" \/><a href=\"https:\/\/www.gfhlive.tv\/freshfire\/wp-content\/uploads\/2018\/05\/May-17.mp3\">https:\/\/www.gfhlive.tv\/freshfire\/wp-content\/uploads\/2018\/05\/May-17.mp3<\/a><\/audio>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.biblegateway.com\/passage\/?search=Pr.16%3A11+&amp;version=TLB\">Pr.16:<sup>11<\/sup> <\/a>(LB) \u201cThe Lord <strong><u>demands fairness<\/u><\/strong> in <strong>every<\/strong> business deal\u201d [with emphasis]<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Keep today\u2019s Scripture reference in mind as I share something I read a while back in a marketing book with you. I am sharing this with you also, to show you how the world has deviated so far from God.<!--more--> There is no point sharing the name of the book but the third chapter states;<\/p>\n<p><em>&#8220;The magic word that can make you rich is verisimilitude &#8212; having the appearance of truth.&#8221;\u00a0 Not truth, but the appearance of truth. &#8220;The power pulsating within this magic word is this. Verisimilitude isn&#8217;t truth, it&#8217;s the appearance of truth. We have learned as we replace original idealism with cynicism that the whole truth not only doesn&#8217;t set us free, it isn&#8217;t a particularly shrewd way to sell. But the appearance of truth is. That&#8217;s the kingdom of heaven. Instead of being strapped to a cold metal table of facts, we have soft cushions of quasi facts on which we can lean.\u00a0 The cornerstone of successful direct response copy isn&#8217;t truth but having to read or regard what you write as truth. The difference between cheating and lying. When a copyrighter hits his keys in desperation, he can start to lie.\u00a0 That&#8217;s inexcusable.\u00a0 Cheating, though, might be despicable or it might be a wonderful way to sell a product or raise money without damaging anyone.\u00a0 The gulf separating lying from cheating is as simple as this direct marketing rule:\u00a0 A liar is a scoundrel without redemptive qualities and should be disavowed by everyone in the business. A cheat however, is a salesman who may be a scoundrel, may be misinformed or may be simply trying to win favour with the readers.\u00a0 Conclusion:\u00a0 Scoundrality isn&#8217;t absolute in cheating as it is in lying.\u201d\u00a0 <\/em><\/p>\n<p>My thoughts were, \u201cBig Fat Lie!\u201d Whatever happened to ethics? Are people throwing ethics out of the window? Take note that <em>\u201cThe Lord demands fairness in every business deal\u201d<\/em>. God demands that you be fair; as an employer, be fair to your employees, as an entrepreneur be fair to your customers. Why? The Lord demands fairness!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Prayer<\/strong>: Father, thank You for showing me Your ways, let it guide me, in Jesus Name. Amen!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr.16:11 (LB) \u201cThe Lord demands fairness in every business deal\u201d [with emphasis] &nbsp; Keep today\u2019s Scripture reference in mind as I share something I read a while back in a marketing book with you. I am sharing this with you also, to show you how the world has deviated so far from God.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,152],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","hentry","category-acknowledge-god","category-action"],"_links":{"self":[{"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/posts\/8733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/comments?post=8733"}],"version-history":[{"count":2,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/posts\/8733\/revisions"}],"predecessor-version":[{"id":9071,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/posts\/8733\/revisions\/9071"}],"wp:attachment":[{"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/media?parent=8733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/categories?post=8733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfhlive.tv\/freshfire\/wp-json\/wp\/v2\/tags?post=8733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}